What Is “My TVK”?
My TVK is a mobile app launched by Tamilaga Vettri Kazhagam (TVK), founded by actor-politician Vijay. Its primary purpose is to streamline digital membership, ground-level coordination, and communication among party cadres as TVK prepares for the 2026 Tamil Nadu Assembly elections. The app was officially unveiled by Vijay at the party’s Panaiyur headquarters.
The app empowers cadres to stay informed, report field activities, participate in campaigns, and coordinate with leadership across booth, district, and state levels.
Amid its rollout, training sessions were organized across the state on August 3, 2025, to instruct over 20,000 polling agents and party workers on the app’s functionalities. Demonstrations using LED screens and technical supervision were provided by party headquarters teams.
Features and Data Practices
The Google Play Store listing for My TVK describes it as a productivity app that helps cadres log in to their respective booths, analyze member data, and communicate suggestions directly to leadership.
Regarding data privacy, the Play Store indicates that the developer claims no data is collected or shared, and all data is encrypted during transit.
However, the app’s Privacy Policy provides more detail. It states that the app collects personal information (such as name, mobile number, gender, date of birth, member ID, address, booth info) as well as device and usage data. Permissions for camera, storage, and optional location use are also outlined. Data may be shared with internal TVK teams, trusted third-party services (like SMS or AI-voice providers), or legal authorities if required. Users can request data deletion, and communication is encrypted with controlled access.
Summary Table (No Bullet Points Layout)
Purpose: My TVK serves as a digital membership and coordination tool enabling cadres to stay updated, log activities, contribute feedback, and align with leadership strategies across Tamil Nadu.
Rollout: Launched in late July 2025, followed by state-wide training for polling agents and workers to facilitate digital membership drives.
Features: Includes booth-level logins, member data tracking, feedback submission, campaign coordination, and leadership interface.
Data Privacy: While the Play Store indicates zero data collection, the official privacy policy confirms collection of user and device information, with encryption and mechanisms for data control.
Impact: Positioned as a modern political tool to digitally mobilize supporters ahead of the 2026 state elections, aligning with TVK’s grassroots expansion strategy.